Magazine Ad
This magazine ad was created for Heineken 0.0, targeting beer lovers who prefer or need to avoid alcohol. The tagline I chose, “Same taste. Zero hangover.”, highlights the “0.0” aspect and emphasizes that it still tastes like the original Heineken. The goal was to convey that you can enjoy the same great flavor without the aftereffects of alcohol.
The illustration features a Heineken 0.0 bottle that I designed in Adobe Illustrator. I focused on ensuring the bottle looked authentic and inviting, capturing the essence of the Heineken brand. The color palette reinforces the recognizable Heineken branding, maintaining consistency and familiarity for the audience.
The body copy in the ad reads: “Indulge in the familiar, delightful taste of Heineken beer, guilt-free. Introducing Heineken 0.0. Savor the flavor, available now at stores nearby.” This message is designed to resonate with consumers looking for a quality non-alcoholic beer that doesn’t compromise on taste.
Overall, this project effectively communicates the appeal of Heineken 0.0, maintaining the brand’s essence while promoting its non-alcoholic option. It was a rewarding experience to blend creativity with strategic marketing, ensuring the ad appeals to both loyal Heineken fans and new customers seeking a non-alcoholic alternative.
